Popular TV Show Introduces British People to Uzbek Cuisine
On November 5, 2020, in the United Kingdom online baking competition will start to familiarize the British public with the gastronomy and pastries of Uzbekistan and other Central Asian countries. Organized by Sophie Ibbotson, Ambassador of the Uzbekistan Tourism Brand in the United Kingdom.
"The Great Central Asian Bake Off" is inspired by the popular British TV show "Great British Bake Off". Every week, participants can join the baking competition from anywhere in the world for free preparing baked goods and puddings at home using given recipes. Participants will need to make baked goods and then share their photos and videos on Twitter and Instagram with the hashtag #GCABO.
The judge of the competition is the travel and food writer Caroline Eden. Eden is the author of the books “Samarkand” and “Red Sands” and laureate of the “Golden Pen” prize of Uzbekistan.
Caroline will choose star baker every week, and at the end of the contest - the winner. The winner will receive a signed copy of Caroline's new “Red Sands” book, which is a collection of recipes, reportage and photographs from Central Asia.
A new recipe will be announced every Thursday for four weeks, and they are all taken from the "Red Sands" book.
The new video, recipe and photographs will be posted by on the @uzambassador Twitter and Instagram accounts.
The Great Central Asian Bake Off has no official connection with Great British Bake Off (Bake Off or GBBO) – but is an homage to the British television baking competition, in which a group of amateur bakers compete against each other in a series of rounds, trying to impress the judges. One participant is eliminated in each round, and the winner is chosen from the participants reaching the final.
Due to the pandemic, The Great Central Asian Bake Off competition is being held online, which also gives everyone the opportunity to participate from their homes.
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